What differentiates one essay from another if both are on the same question? It would be the quality of the insights given in the essay. We live in an age where knowledge and content are easily accessible and abundant. Writing an essay as if it is a detailed report of events is not going to score well even though it may seem like the writer has provided a lot of ‘content’. The examiner is less interested in you flaunting your knowledge just for the sake of it. What is more important is that you have to process the information first and then incorporate this into your views to obtain your own analysis of the matter.